🔗 Share this article The Jane Goodall Earth Medal to Recognise Individuals Acting to Improve the World. Earth is under strain, however there is hope. A novel accolade originating at the interdisciplinary festival the Starmus festival aims to inspire people to act. An event related to the Starmus festival. The Starmus Jane Goodall Earth medal will honor to pay tribute to the esteemed British primatologist who passed away recently. It will recognise individuals and groups that advocate for life on Earth. Honoring a Legacy The inaugural winners are expected to be announced during the upcoming Starmus event in Tenerife and La Palma, scheduled from October 17th to 22nd next year. It was shared that Goodall, a former Starmus advisory board member, had backed the medal's establishment. “The idea behind this award, and the festival being tasked to oversee it, originated with Jane,” a representative said. “She said she would like this to happen. And I think due to the close bond she shared with the festival.” “The Starmus Jane Goodall Earth medal aims to highlight enduring projects undertaken to create a planet improved for all living beings and ecosystems and provide encouragement to continue such efforts,” commented a relative. Format and Inspiration A co-founder of the festival stated that the medal – unveiled at a prestigious venue – will likely include several divisions. “It’s going to be very much similar to the Stephen Hawking medal for science communication established exactly 10 years ago,” he explained. Goodall was a recipient of that award. Expressing concern on the outlook for Earth, a prominent voice said, “Honestly, it’s very hard to maintain optimism. The current political climate globally represents a dismissal of evidence. This situation significantly hampers global initiatives.” “To be honest, the situation appears particularly bright therefore we must begin to reconsidering, more deeply about the consequences of human activity. This concern encompasses not only global warming, that’s the whole way in which we interact with nature.” A Call to Action As a result, observers believe it was a good time to follow Jane Goodall's legacy. “I think that in bestowing this medal, the focus will be on this core philosophy that Jane embodied – which made her foremost concern, to change the way we treat the other animals around us.” A pressing concern today is the proliferation of false information. The focus of the upcoming festival will be “the search for truth”. “There is a recognition that factual reality is becoming a subject of discussion where political interests are involved. This is a perilous development,” it was said. “The climate science remains a scientific discipline; it is impossible to have any influence by political agendas in climate science.” Optimism and Resolve The goal remains that the medal can motivate concrete steps. “The purpose is motivating others to participate and to show concern and to work toward these goals, truly. Whether or not we’re optimistic, we must focus on working our utmost,” a statement concluded. “Accept the possibility of failure, yet we must have to work towards succeeding.” A descendant engaged in conservation work shared hope that “given direction and when empowered, people are capable of being diligent stewards of our planet”, pointing to the programs of an institute that, among its other activities, assists the next generation become engaged locally, wildlife, and the natural world. “As my late grandmother often told everyone, the choices we make each day are significant and the responsibility lies with us what type of impact we make,” it was stated. “It is not too late and the Starmus Jane Goodall Earth medal will offer support and increase understanding about constructive efforts that people are making.”